The conceptual 'BETO' electronic cigarette is a different kind of smoking alternative for consumers shifting from burning tobacco cigarettes to digital alternatives to help make the transition feel less daunting.
The device maintains a liquid e-cigarette design that works to mimic the experience of smoking a real cigarette through the use of digital illumination. This would have the digital smoking tool look as though it were burning to provide a visual experience that smokers crave when they light up.
The conceptual 'BETO' electronic cigarette is the design work of Taewoo Kim and would also work effectively for helping a user to monitor their usage. This is thanks to the aforementioned faux burning functionality that would let the user know when they have used the device as much as a regular cigarette.
Key Themes Behind This Trend
- Digital Smoking Alternatives
- Creating digital alternatives to smoking could be a disruptive innovation opportunity in the tobacco industry.
- Visual Experience Devices
- Designing visual experience devices could be a disruptive innovation opportunity in the e-cigarette industry.
- Usage Monitoring Technology
- Incorporating usage monitoring technology into e-cigarettes could be a disruptive innovation opportunity in the smoking cessation market.
Where This Applies
- Tobacco
- The tobacco industry could benefit from exploring digital alternatives to smoking to reach a wider audience.
- E-cigarettes
- The e-cigarette industry could benefit from exploring visual experience devices to stand out in a crowded market.
- Smoking Cessation
- The smoking cessation market could benefit from incorporating usage monitoring technology into e-cigarettes to help users quit smoking more effectively.
