Smoking campaigns have come at us at all angles to try and scare us away from cigarettes, from the body bag ads to the real-life people hooked up to respirators or with holes in their throats. This latest New York campaign highlights the damages of second hand smoke, featuring a clip of children exhaling fumes. Disturbing? You bet. Effective? We'll have to wait and see.
Implications - In today's society, a product or service often has to bear evocative or shocking qualities to capture the attention of consumers. A company or business is more likely to leave a lasting impression on a consumer who is emotionally stirred by a product. Businesses will benefit by portraying their concepts and services in surprising and unexpected ways.