Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create their own customized package of cigarettes using fully downloadable free templates from their website.
I wonder what the Lenin/Stalin Red Alert brand might taste like. EW.
Implications - The Build Your Own Death Project gives anti-smoking campaigns an artsy flair that may convince people to quit. PSAs can take a friendlier approach in marketing their cause as an attempt to reach kids who aren't ready to see the realities/consequences of forming certain lifestyle habits or those who are defensive over their personal choices.
What's Driving This Trend
- Artistic Anti-smoking Campaigns
- Opportunity for anti-smoking campaigns to use creativity and interactivity to convince people to quit.
- Customizable Packaging
- Potential for industries to offer customizable packaging options for various products.
- Personalized Psas
- Opportunity to create public service announcements that take a friendlier approach and target specific audiences.
Who This Affects Most
- Tobacco Industry
- Disruptive innovation opportunity to explore customizable cigarette packs and engage with consumers in unique ways.
- Packaging Industry
- Opportunity to expand into the customizable packaging market and cater to the demand for personalized products.
- Advertising Industry
- Potential to create targeted and personalized public service announcements that resonate with specific audiences.
