Build Your Own Death Project
lourdes sanchez bayas — April 25, 2008 — Art & Design
References: irreal.cl & trendsnow.net
Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create their own customized package of cigarettes using fully downloadable free templates from their website.
I wonder what the Lenin/Stalin Red Alert brand might taste like. EW.
Implications - The Build Your Own Death Project gives anti-smoking campaigns an artsy flair that may convince people to quit. PSAs can take a friendlier approach in marketing their cause as an attempt to reach kids who aren't ready to see the realities/consequences of forming certain lifestyle habits or those who are defensive over their personal choices.
I wonder what the Lenin/Stalin Red Alert brand might taste like. EW.
Implications - The Build Your Own Death Project gives anti-smoking campaigns an artsy flair that may convince people to quit. PSAs can take a friendlier approach in marketing their cause as an attempt to reach kids who aren't ready to see the realities/consequences of forming certain lifestyle habits or those who are defensive over their personal choices.
Trend Themes
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Artistic Anti-smoking Campaigns — Opportunity for anti-smoking campaigns to use creativity and interactivity to convince people to quit.
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Customizable Packaging — Potential for industries to offer customizable packaging options for various products.
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Personalized Psas — Opportunity to create public service announcements that take a friendlier approach and target specific audiences.
Industry Implications
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Tobacco Industry — Disruptive innovation opportunity to explore customizable cigarette packs and engage with consumers in unique ways.
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Packaging Industry — Opportunity to expand into the customizable packaging market and cater to the demand for personalized products.
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Advertising Industry — Potential to create targeted and personalized public service announcements that resonate with specific audiences.
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