Sharad Haksar has meticulously arranged numerous used cigarettes in a way that illustrates the overwhelming dangers of smoking. Sharad Haksar’s photos point out that cigarettes account for 20 times more deaths than suicide and 400 times more deaths than drugs.
Anti-smoking PSAs today are as prevalent as McDonald’s commercials, but you have to be impressed with the time it must have taken for Sharad Haksar to create this illustrative piece.
Implications - In the last few years, there has been a movement in the PSA and not-for-profit that calls for advertising that features a comedic bent. PSA or NFP advertising that eschews comedy in favor of displaying the real human cost of the issues do a better job of getting the danger across because it forces consumers to think about mortality.