These Truth Anti-Smoking Ads Shine a Light on Mortality

 - Feb 22, 2011
References: thetruth & coloribus
As tobacco companies continue to inhale profits from devoted customers, campaigns like the Truth Anti-Smoking ads are igniting in numbers. Like many with this common goal of heath awareness, these prints point to the mortality of steady smokers coming closer to serious physiological risks with every puff.

Featuring a man inhaling his cigarette and a stifled senior surrounded in fumes, the Truth Anti-Smoking ads consume each character in smoke as their images fade away, suggesting this bad habit's tendency to take victims.