Adding some supernatural references to an advertisement is a great way to infuse a few spooky and mysterious elements into the ad, and these ghostly ad campaigns are cleverly showcasing that frightening references can have a profound impact on viewers.
Whether you believe in the afterlife or not, the notion of people coming back from the dead in ghostly forms is definitely an aspect that will give people the shivers. Having been utilized in movies, television shows and even fashion spreads, ghostly references have become something of a norm, showcasing a supernatural world that viewers are often mesmerized and intrigued by.
From shushing blowdryer ads to hilariously haunting PSAs, these ghostly ad campaigns are showcasing that adding a few supernatural references can really serve to get the message across in a unique and creative way.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
