Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Philips ActiveCare 2300 Hairdryer Campaign Lulls Babies to Sleep

 - Sep 4, 2012
References: ogilvy & ibelieveinadv
The Philips ActiveCare 2300 Hairdryer ad campaign shows that this product does more than simply dry hair. It can also be used to help lull babies to sleep. As the tag line reveals, this brand's hairdryers come with a "built in shhhhh factor." Perfect for those times when a classic lullaby fails, it also provides a warm companion. Not to mention that it will also ward away scary ghosts and toys.

Conceived and executed by the Ogilvy & Mather ad agency in Warsaw, Poland, the Philips ActiveCare 2300 Hairdryer ad campaign proves that many everyday objects are versatile, especially in unexpected ways. It was art directed by Dominik Przerwa and Joanna Biernacka with creative direction by Jan Majle. Adorably photographed by Jacek Kołodziejski and postproduced by OKO Piotr Hołubowicz, the set was designed by Zuza Sowińska.