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55 Frightful Marketing Techniques

From Event-Promoting Horror Videos to Wide-Eye Toy Campaigns

— October 11, 2013 — Marketing
These frightful marketing techniques are some clever examples of how images of violence or simply scary references can easily capture the attention and gaze of potential viewers.

With the amount of advertisements and print ads that people see on a regular basis, PSAs and commercials are most often dismissed and forgotten about. These frightful marketing techniques however, have creatively utilized tactics that will scare and frighten viewers into remembering their message or product. From violent vehicle campaigns that boldly showcase passengers getting injured by cars to ads that feature creepy dolls and faceless characters, these frightful marketing techniques are sure to make an impression with their eerie and unsettling themes.

Sure to attract horror fanatics or simply those intrigued by scary themes, these frightful marketing techniques will definitely make viewers remember these ads for a long time to come.
5.2
Score
Popularity
Activity
Freshness
54
Ghostly Porcelain Figurine Ads
Ghostly Porcelain Figurine Ads
The Fevikwik Instant Adhesive Campaign has a Supernatural Streak
<
53
Apparition Aroma Ads
Apparition Aroma Ads
The Electra Chef Campaign Sheds Light on Odor Haunted Homes
<
52
Event-Promoting Horror Videos
Event-Promoting Horror Videos
Portfolio Night Could be as Scary as the Terrifying Promo Vid
<
51
Sensually Violent Smartphone Ads
Sensually Violent Smartphone Ads
Blackberry's 'Two Scoops' Ad was Directed by Robert Rodriguez
<
50
Monstrous Fashion Campaign Videos
Monstrous Fashion Campaign Videos
The 'Monsters Inc.' Fall Fashion Video is Truly Strange
<
49
Scary Sci-Fi Prequel Promos
Scary Sci-Fi Prequel Promos
The Ridley Scott 'Prometheus' Trailer has Many 'Alien' References
<
48
Gun-Toting Violence PSAs
Gun-Toting Violence PSAs
The YouTube 'Gun Safety Gone Wrong' Film Fires in all the Right Ways
<
47
Deadly Automotive Ads
Deadly Automotive Ads
The Banned Smart Ad Will Have You Scared of Your Backseat
<
46
Horrific Porcelain Ads
Horrific Porcelain Ads
The Profondo Rosso Campaign is Shockingly Gory
<
45
Frightening Facial Hair Ads
Frightening Facial Hair Ads
The Newest Movember Ad Features David and his Creepy Mustache
<
44
Disturbing Explosive Commercials
Disturbing Explosive Commercials
The Denmark Against Landmines 'Picnic Gone Wrong' Ad is Scary
<
43
Violence-Perpetuating Ads
Violence-Perpetuating Ads
The Convivencia Sin Violencia Campaign Urges People to Stop the Cycle
<
42
Frightening Flashlight Faces
Frightening Flashlight Faces
Relive Your Childhood Fears Campaign is Inspired by Campfire Tales
<
41
Spinning Perspective Ads
Spinning Perspective Ads
The Mercedes-Benz 4MATIC Campaign Depicts Being Out of Control
<
40
Frightened Profile Update Ads
Frightened Profile Update Ads
The SOS Violence Conjugale Campaign Sheds Awareness on Spousal Abuse
<
39
Lost Literary Characters
Lost Literary Characters
The Micromax Mobile Ad Campaign Shows You Will Never Go Astray
<
38
Monstrous Pimple Ads
Monstrous Pimple Ads
The Oatmeal Spot Clear Ad Campaign Shows What People See When They Have a Zit
<
37
Humane Pest Prevention Ads
Humane Pest Prevention Ads
The Electromagnetic Rodent Repellent is Cruelty-Free
<
36
Villainous Vampiric Ads
Villainous Vampiric Ads
This Tabard Mosquito Repellant Campaign Features Serious Blood Suckers
<
35
Devilish Vacuum Commercials
Devilish Vacuum Commercials
The Dirt Devil Exorcist Ad is Freakishly Funny
<
34
Violent Lawn Campaigns
Violent Lawn Campaigns
The Stihl Viking Ads Seem to Have a Rather Violent Ending
<
33
Alleyway Attack Ads
Alleyway Attack Ads
The World Asthma Foundation Campaign Shows That the Disease Can Hit Anytime
<
32
Perforated Portrait Ads
Perforated Portrait Ads
The Juvenile Diabetes Research Foundation Campaign Advocates a Cure
<
31
Pizza Delivery Adventures
Pizza Delivery Adventures
The Hell Pizza 'Deliver Me to Hell' Advertisement is Explosive
<
30
Violent PC-Human Relationships
Violent PC-Human Relationships
Make-Up Courses to Promote Sports
<
29
Wide-Eye Toy Campaigns
Wide-Eye Toy Campaigns
The BIC Alcaline Battery Ads are Intense
<
28
Shushing Blowdryer Ads
Shushing Blowdryer Ads
The Philips ActiveCare 2300 Hairdryer Campaign Lulls Babies to Sleep
<
27
Blood-Sucking Smoking Ads
Blood-Sucking Smoking Ads
The 'Mask' Campaign Discourage Smoking Through Dracula-Like Smokes
<
26
Accident Prevention Campaigns
Accident Prevention Campaigns
The New Kia Advertisement Warns Viewers About Distracted Driving
<
25
Barbaric Furniture Ads
Barbaric Furniture Ads
The Connect Furniture Print Ads Show People Why They Need Furniture
<
24
Ghostly Donor Campaigns
Ghostly Donor Campaigns
The France Adot 2011 Ads Celebrate and Thank Organ Donors
<
23
Scary Surgical Utensils
Scary Surgical Utensils
Toronto East General Hospital Ads Promote Express Expansion Goals
<
22
Ghostly Presence Prints
Ghostly Presence Prints
This Perdigao Campaign Promotes Meals of Deceased Granny's Standard
<
21
Violent Pinata Ads
Violent Pinata Ads
Pluton Advertising Agency Encourages You to Beat Up Winter
<
20
Blindfolded Victim Ads
Blindfolded Victim Ads
The Instituto Crianca Nosso Futuro Campaign Focuses on False Promises
<
19
Frightening Illness Ads
Frightening Illness Ads
'The Bear' HIV Prevention Commercial Shows the Masked Qualities of HIV
<
18
Frightening Food Safety Ads
Frightening Food Safety Ads
Parents and Kids Should watch Out for the Scorpion in the Burger
<
17
Voyeurvertising
Voyeurvertising
Kia Soul Ad Campaign Gives Mobsters a Sneak Peek Inside
<
16
Scary Listening Promos
Scary Listening Promos
BBC Radio Science Fiction Ad Scares You Into Listening
<
15
Murderous Meal Ads
Murderous Meal Ads
Danio by Danone Campaign Kills Your Hunger with its Food Products
<
14
Violent Darwinian Robo Art
Violent Darwinian Robo Art
"Evolution of Technology" by Saturn Electronics
<
13
Violent Car Campaigns
Violent Car Campaigns
The Lamborghini Aventador 2011 Ads Have an Agressive Message
<
12
Horrorvertising
Horrorvertising
Burger King's ‘Open Late' Campaign Caters to Scary Villains
<
11
Gory Toy Campaigns
Gory Toy Campaigns
The Caritas Ad Campaign Warns Parents of Violent Playthings
<
10
Interactive Anti-Blemish Ads
Interactive Anti-Blemish Ads
Peel-Off Zits & Cellulite You Can Pop
<
9
Violent Movie Promotions
Violent Movie Promotions
More 'Terminator Salvation' Artwork Hits the Web
<
8
Uncovering Alcoholism
Uncovering Alcoholism
These PSA Ads Reveal The Ugly Reality
<
7
Banned Gaming Posters
Banned Gaming Posters
PlayStation Move Ad Throws a Few Too Many Punches for the Public Eye
<
6
Ghostly Fading Health Campaigns
Ghostly Fading Health Campaigns
These Truth Anti-Smoking Ads Shine a Light on Mortality
<
5
Monster-Full Fashion Ads
Monster-Full Fashion Ads
The Mulberry Fall 2012 Campaign is Entirely Enchanting
<
4
Beautifully Sinister Photography
Beautifully Sinister Photography
Wie Es Euch Gefallt by Carsten Witte is Mysterious and Moody
<
3
Child-Frightening Toy Ads
Child-Frightening Toy Ads
The Limited Edition Collectible Toys Campaign is Not Geared Towards Kids
<
2
Role Reversal Shockvertising
Role Reversal Shockvertising
'Humans for Animals' Creates an Alarming Campaign
<
1
Banned Shockvertisements
Banned Shockvertisements
Overly-Morbid Print Ads
<