The World Asthma Foundation campaign shows just how scary an asthma attack can be, especially when completely unprepared for one. Likening the situation to getting jumped in a back alley, the ad campaign particularly highlights the fact that "asthma can attack you anywhere," as stated in the tag line.
Conceived and executed by United Arab Emirates-based ad agency Bates PanGulf, the World Asthma Foundation campaign does provide a commonsense solution: "Knowing your symptoms could save your life." It urges people to be aware of the disease and the affect it can have on their daily lives.
Dark and dramatic, the World Asthma Foundation campaign was expertly art directed by Abdul Shafeek, Vidhu Pv and Haja Mohideen with copy by Sheldon Serrao.