This terrifying promo vid is for a welcoming event called Portfolio Night, an annual event that unites aspiring advertisers with renowned advertising firms. Though it isn’t pleasant to watch, it definitely gets the message across: “Showing your work [to recruiters] doesn’t have to be scary.” The video’s plot is simple, but the graphics and sound effects are unlike any other event promo.
PN has taken place in many international cities in the past, but 2013 will be Tokyo’s first time hosting PN, made possible by Saatchi and Saatchi Fallon. To pump up the event, world famous J-horror director Kōji Shiraishi made this mini horror film.
Coincidentally, this year’s venue being Japan (the horror movie capital) suits the theme of mortified young creatives. The ending is actually a sort of comic relief, though some may not be able to get the image of a faceless executive out of their heads.
Key Themes Behind This Trend
- Event-promoting Horror Videos
- Opportunity for event organizers to create engaging and memorable promotional videos by embracing horror elements.
- Annual Portfolio Night
- Opportunity for advertisers and aspiring creatives to connect and showcase their work at Portfolio Night to industry professionals.
- Japanese Horror Film Influence
- Opportunity to incorporate elements of Japanese horror in marketing and promotional materials to captivate audiences.
Where This Applies
- Event Planning & Management
- Disruptive innovation opportunity to create unique and attention-grabbing event promotions that resonate with audiences.
- Advertising & Marketing
- Opportunity for advertising firms to collaborate with aspiring creatives at Portfolio Night and discover fresh talent.
- Film & Entertainment
- Opportunity for filmmakers and production companies to explore the use of horror elements in marketing campaigns and event promotions.
