The look of fear is so genuine in the eyes of the children in the Limited Edition Collectible Toys ads, that people will be wondering what the masterminds behind the campaign did to achieve it. Since a lot of acting happens on the set of such photoshoots, it is only natural to wonder. In this case, however, the toys being promoted are probably all that was needed. The ad campaign shows that they are clearly not made for kids.
The Limited Edition Collectible Toys ad campaign was conceived and executed by Ageisobar, an ad agency based in São Paulo, Brazil. It was art directed by Henrique Mattos and Cristiano Rodrigues with creative direction by Carlos Domngos and copy by Daguito Rodrigues. The tear-filled images themselves were shot by photographer Sergio Buss.