Violent Lawn Campaigns

Neighbors can often be considered an extension of your family due to the love/hate relationship that one often experiences with them; however, the Stihl Viking ad campaign seems to focus on the hate rather than the love. As much as people want their street to look well-groomed, the noise that can ensue during lawn grooming is often even more frustrating and distracting than a mangy aesthetic.

The Stihl Viking ad campaign boasts a new and quieter, battery-operated hedge trimmer that will help you 'stop bothering your neighbors' and avoid a possibly messy and violent ending.

Conceived by Paris-based ad agency Publicis Conseil, the Stihl Viking ad campaign was art directed by Mathieu Vinciguerra, copywritten by Olivier Dermaux and photographed by David Harriman.