IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Laura McQuarrie — November 23, 2023 — Marketing
References: designtaxi
The joyous holidays often bring feelings of overwhelm and stress to the season and IKEA is recognizing this with its latest series of ads that invite people to Take A Holiday From The Holidays. These festive spots depict people taking breaks from all the festivities and finding peace and tranquility in their surroundings.
In one short, 15-second spot called Bathroom, a woman escapes the madness of a holiday party to find a brief moment of calm in a quiet bathroom, where she sinks her feet into a plush bath mat. Set to the tune of I Think We’re Alone Now, the ads from IKEA Canada remind people how easy it can be to recenter themselves during the chaos of family gatherings, parties and New Year's Eve celebrations.
In one short, 15-second spot called Bathroom, a woman escapes the madness of a holiday party to find a brief moment of calm in a quiet bathroom, where she sinks her feet into a plush bath mat. Set to the tune of I Think We’re Alone Now, the ads from IKEA Canada remind people how easy it can be to recenter themselves during the chaos of family gatherings, parties and New Year's Eve celebrations.
Trend Themes
1. Peaceful Holidays - More brands will create ads that promote finding peace and tranquility during the chaotic holiday season.
2. Escaping Festivities - Ads will feature people taking breaks from holiday parties and events to find moments of calm in unexpected places.
3. Recentering During Chaos - Brands will emphasize the importance of self-care and recentering during the overwhelming nature of family gatherings and celebrations.
Industry Implications
1. Retail - Retailers can provide products and services that help consumers create peaceful and calm environments during the holiday season.
2. Hospitality - Hotels and resorts can promote holiday getaways as a way for people to escape from the chaos and find tranquility in new surroundings.
3. Wellness - Wellness industry can offer solutions and services that support individuals in recentering and finding inner peace during the holiday rush.
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