Connect Furniture is a large retailer housed in Australia that sells furniture for the home, office and all other spaces. It has recently released a print campaign with advertising agency George Patterson Y&R, Melbourne.
The Connect Furniture campaign features three print executions. The ads are captivating and pretty scary for some. The idea behind the campaign was that without furniture, humans are no better off than animals who eat on the floor, lick themselves clean and sleep pretty much anywhere.
The photography is very well done in the ad and the idea gets straight to the point. Humans need furniture and Connect Furniture wants to make it the choice for your home. I wonder what other kind of scenarios they could have played out in these ads.