Giving animals human qualities can result in striking results and advertisers have leveraged that with their anthropomorphized animal ads. The increased availability and effectiveness of photo editing technology has allowed marketers to easily change the appearance of animals. As a result, many creatives have decided to make their ads stand out by giving animals human characteristics. This list is composed of print ads that use anthropomorphized animals to promote their products and causes.
Altering animals by making them seem more human can be used effectively by animal rights groups. Since we empathize easily with other people, making animals seem human works to send a message to viewers on an emotional level. Campaigns like tearful animal ads and heartbreaking emotive animal ads promote pro-animal organizations by getting the viewer to understand the pain of suffering animals.
From Bodybuilding Animal Ads to Romantic Wildlife Park Ads
Romantic Wildlife Park Ads
The Kolner Zoo Tour D'Amour Campaign Will Entice Cute Couples
Mustachioed Animal Ads
This 180 Amsterdam Ad Proves That Well-Groomed Facial Hair is Dapper
Adorable Bucktoothed Beasts
The Most Recent Campaign for Hiltl Vegetarian Restaurant Gets Toothy
Tearful Animal Ads
The Sea Shepherd Conservation Society Campaign is Heart-Wrenching
Seafaring Creature Combat Ads
This Nexcare Bandage Promotion Has Aquatic Animals About to Get Hurt
Predatory Tea Ads
A Campaign for Lipton Ice Tea Shows Customers About to Be Eaten Alive
Urban Animal Ads
'City Farmers' Uses Humor to Appeal to Dog and Cat Owners
Animal Kingdom-Inspired Apparel
The Hundreds 'Man vs. Beast' Lookbook is Haunting
Cross-Eyed Animal Ads
The Panasonic Lumix Campaign Shows the Camera's Zoom Capabilities
Humanimal Arousal Ads
The Viagra Unleash the Beast Campaign is Raw and Testosterone-Filled
Heartbreaking Emotive Animal Ads
This WWF Grey Campaign Calls for Environmental Change
Healthy Humanimal Ads
The Biocanina Pet Care Products Campaign is Bizarrely Adorable
Moustached Animal Ads
The Barber Shaves & Trims Campaign 'Tames the Beast'
Suicidal Animal Ads
The China Environmental Protection Foundation Campaign Urges Human Help
Bodybuilding Animal Ads
The Povna Chasha Dishwashing Liquid Campaign Promises 'Fat No More'