A series of ads promoting Nexcare waterproof bandages show comically distressed sea creatures. Each print ad features a different combination of sea creatures in an underwater setting facing mortal peril. One ad features an octopus threatened by a sea of crabs. Another shows an inflated puffer fish attempting to avoid a school of swordfish. A picture of Nexcare's waterproof bandages is positioned on the corner of each ad.
The extremely cute and humorous ads were conceived by ad agency Ogilvy & Mather. American conglomerate 3M commissioned the agency to promote their line of bandages in Thailand. By showing animals about to be injured, the ads grab the attention of consumers and stress the effectiveness of Nexcare bandages.
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