The Hundreds “Man vs. Beast” Lookbook for Winter 2012 is a great launching point for the brand's new collection. The new collection will be released on October 25th at major flagship stores in San Fransisco, New York, Los Angeles and Santa Monica. This is now the Hundreds eighth year of production.
Their latest lookbook seems to draw its inspiration from the animal kindom, due to the recurring references to animals like coyotes, tigers and hyenas. The Man vs. Beast lookbook features some great portraits of models wearing the new line of waterproof twill outerwears, sweaters, camouflage dress shirts and hooded canvas parkas. The photos in the lookbook also included large animal masks that the models wear, which gives it a fresh feel.
Why This Trend Is Growing
- Animal-inspired Fashion
- Opportunity for brands to incorporate animal-themed designs and motifs into their apparel collections, creating unique and captivating looks.
- Waterproof Outerwear
- Opportunity for companies to develop and market a line of waterproof twill outerwear that combines functionality with style, catering to the needs of outdoor enthusiasts and urban adventurers.
- Masks in Fashion Photography
- Opportunity for fashion brands and photographers to explore the use of masks as a creative element in lookbooks and editorials, adding a mysterious and captivating visual appeal to the imagery.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage animal-inspired designs to create unique and compelling collections that resonate with consumers seeking individuality and connection to nature.
- Outdoor Apparel
- The outdoor apparel industry can capitalize on the demand for functional, waterproof outerwear by incorporating innovative materials and designs into their product offerings.
- Photography
- The photography industry can explore the use of masks as a creative element in fashion photography, providing a fresh and intriguing perspective to showcase clothing and accessories.
