'City Farmers' Uses Humor to Appeal to Dog and Cat Owners
Katie Cordrey — June 21, 2010 — Marketing
References: adsoftheworld & thenewspaperworks.au
City Farmers in Western Australia specializes in pet products and yard supplies. The company recently ran ads to illustrate how people actually interact with their pets might be improved by purchasing their products.
The humorous and creative ads express City Farmers’ corporate personality -- a vacant fishbowl advertises catfood and a dog next to his sleeping owner advertises pet beds. Dog poo with a footprint just inside a door suggests a doggie door would've been useful and a woman walking her dog in the rain suggest that a doggie raincoat would make that woman's life a lot more enjoyable.
The humorous and creative ads express City Farmers’ corporate personality -- a vacant fishbowl advertises catfood and a dog next to his sleeping owner advertises pet beds. Dog poo with a footprint just inside a door suggests a doggie door would've been useful and a woman walking her dog in the rain suggest that a doggie raincoat would make that woman's life a lot more enjoyable.
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