â€œEvolution of Technologyâ€ is a brilliant promotional campaign by the German electronics retailer, Saturn, which presents a Darwinian-like evolutionary struggle for survival among different species.
However, the struggle takes place among robotic fish, dinosaurs, insects and other artificial creatures that viciously destroy one another in a survival of the fittest scenario.
This advert, which showcases the rapid and competitive evolution of technology, is dark and violent but also very innovative and artistic.
Implications - This interesting combination between dark and violent as rapid and competitive is both highly entertaining and thought-provoking. I would love to watch this advert over and over, and I rest assured I'm probably not alone!