As though straight out of a fairy tale or children's book, the Mulberry Fall 2012 ad campaign is set in a monster-filled forest. They might be big and hairy, but they are far from scary. Instead, they are captured hiding behind trees too slim to properly conceal them. Cute and cuddly, they are the perfect co-stars for model Lindsay Wixon.
The Mulberry Fall 2012 ad campaign was lensed by London-based photographer Tim Walker with art direction by Ronnie Cooke Newhouse. Shot on location in the Blackheath Forest in Surrey, England, the photoshoot showcases the British label’s Del Rey, Maisie and Alexa bags. The American beauty is also clad in a selection of furs as a show of camaraderie to her monstrous friends.
What's Driving This Trend
- Monster-full Fashion
- Opportunity to incorporate whimsical and imaginative elements into fashion campaigns by featuring fantastical creatures alongside models.
- Enchanting Ad Campaigns
- Disruptive opportunity to create captivating and magical ad campaigns that transport viewers into a fantasy world.
- Nature-inspired Shoot Locations
- Incorporate nature's beauty and wonder by selecting unique forest locations for fashion shoots, offering a unique and immersive experience.
Who This Affects Most
- Fashion and Apparel
- Companies can explore innovative ways to incorporate fantasy elements into their fashion campaigns, inviting customers into a magical world.
- Photography and Art Direction
- Opportunity for photographers and art directors to experiment with fantastical and imaginative concepts, creating visually stunning campaigns.
- Accessories and Luxury Goods
- Luxury brands can leverage fantasy elements in their advertising to enhance the perceived value and desirability of their products.
