The Lamborghini Aventador 2011 ad campaign aggressively grabs people's attention. It focuses on the violent nature of this luxury vehicle, comparing it to gunshots and neck punches, which has the potential of alienating some viewers. The Lamborghini Aventador 2011 ad campaign appears to be targeting a very specific demographic: young and middle-aged males looking to take the road by force.
Conceived and executed by Philipp und Keuntje GmbH, an ad agency based in Hamburg, Germany, the Lamborghini Aventador 2011 ad campaign's illustrations, done by Herr Müller, are as savage as the concepts and tag lines themselves. With a shattered, mosaic-like aesthetic, there is a visually jarring effect that works to set people's teeth on edge, while the actual image paired with the tag lines takes the meaning to the extreme.