Although the toys featured in the BIC Alcaline Battery ad campaign look like they are on the verge of succumbing to a very scary Chucky complex, their intense expressions do convey just how powerful these batteries are.
With widened eyes and teeth that are definitely set on edge, this doll and teddy bear look like they are hopped up on something. Interestingly enough, although a person would easily dismiss this ad as targeting children, these insights show that they really would appeal to an adult audience more.
Conceived and executed by TBWA, an ad agency based in Chile, the BIC Alcaline Battery ad campaign is clever, funny and connects with different demographics from a number of different backgrounds.
Violent Car Campaigns
Playful Delivery Campaigns
Pleasurable Mini Man Ads
Christmas Equation Campaigns
Black Icon Campaigns
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.