Denmark Against Landmines is an organization that aims to raise awareness and thus eradicate the use of landmines all over the world. The 'Picnic Gone Wrong' commercial is definitely disturbing, making its viewers realize how serious the issues of landmines are.
The commercial features a family going on a picnic in a local park. The father and daughter play some soccer together, and when the little girl runs after the ball, a landmine explodes beneath her. Denmark Against Landmines uses shock to relay the importance of this scary message.