Some people are very passionate about their sports, and Italian portal La Gazzetta dello Sport uses that idea in their new ad campaign.
Images with people who got a bit physical with their computers are coupled with the ad copy, “Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.â€
The ads were photographed by Giovanni Pirajno for ad agency Mccann Erickson.
Implications - The creative directors Gaetano Del Pizzo and Marco Cremona worked along with the art director Davide Mosconi and copywriter Daniele Aliata to create this innovative campaign. One of the ads features a woman with a computer screen broken on top of her head, while another shows a man with an entire chunky monitor through his arm, smiling simply as he rides the transit.
Key Themes Behind This Trend
- Violent Pc-human Relationships
- Opportunity for companies to develop innovative and durable computer accessories to prevent violence during computer usage.
- Make-up Courses for Sports
- Potential for businesses to offer specialized courses that help individuals overcome frustration and develop healthier relationships with technology.
Where This Applies
- Advertising
- Potential for ad agencies to create disruptive and attention-grabbing campaigns that appeal to consumers' emotions and experiences.
- Computer Accessories
- Opportunity for companies to design and manufacture durable and impact-resistant computer accessories.
- Education and Training
- Potential for businesses to offer courses and training programs that help individuals improve their relationship with technology and enhance their digital skills.
