Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Make-Up Courses to Promote Sports

 - Apr 24, 2009   Updated: Jun 23 2011
References: & adsoftheworld
Some people are very passionate about their sports, and Italian portal La Gazzetta dello Sport uses that idea in their new ad campaign.

Images with people who got a bit physical with their computers are coupled with the ad copy, “Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.”

The ads were photographed by Giovanni Pirajno for ad agency Mccann Erickson.

Implications - The creative directors Gaetano Del Pizzo and Marco Cremona worked along with the art director Davide Mosconi and copywriter Daniele Aliata to create this innovative campaign. One of the ads features a woman with a computer screen broken on top of her head, while another shows a man with an entire chunky monitor through his arm, smiling simply as he rides the transit.