I understand that hospital advertisements can often seem morbid or simply unnecessary, but the France Adot 2011 ad campaign shows just why we need to bring to light certain things that are often taken for granted. In this case, the need for organ donors is great, yet at the same time, we don't necessarily celebrate the people who have donated organs. The France Adot 2011 ad campaign celebrates this heroic gesture.
Conceived by United States-based ad agency CLM-BBDO, the France Adot 2011 ad campaign reads, 'Thousands of people owe their lives to organ donors.' Reading between the lines, it also sends the message that thousands more will also owe their lives to organ donors.
The France Adot 2011 ad campaign's artistic direction is thanks to Lucie Valloton and it was photographed by Deirdre O’Callaghan.