Extreme Group PSA Asks the Question, "Who Smokes?"

 - Feb 13, 2011
References: 15andfalling & osocio.org
Hailing from Halifax, Nova Scotia, Extreme Group has always been an agency for coming up with clever PSAs. Its latest social responsibility campaign is for a new project launched called '15 and Falling.'

'15 and Falling' is a project that states that less than 15 percent of teens smoke; the ads by Extreme Group make you really notice that statistic. In this featured 30-second spot, a teen is trying to blow a "blue angel" but fails when no one has a lighter on hand.