Extreme Group PSA Asks the Question, "Who Smokes?"
Peter Vallas — February 13, 2011 — Lifestyle
References: 15andfalling & osocio.org
Hailing from Halifax, Nova Scotia, Extreme Group has always been an agency for coming up with clever PSAs. Its latest social responsibility campaign is for a new project launched called '15 and Falling.'
'15 and Falling' is a project that states that less than 15 percent of teens smoke; the ads by Extreme Group make you really notice that statistic. In this featured 30-second spot, a teen is trying to blow a "blue angel" but fails when no one has a lighter on hand.
'15 and Falling' is a project that states that less than 15 percent of teens smoke; the ads by Extreme Group make you really notice that statistic. In this featured 30-second spot, a teen is trying to blow a "blue angel" but fails when no one has a lighter on hand.
Trend Themes
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Youth Smoking Prevention — Opportunity for creative anti-smoking campaigns targeting teens to raise awareness about the low prevalence of smoking among youth.
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Social Responsibility Advertising — Potential for innovative PSA campaigns to educate and engage the public on important social issues like smoking.
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Interactive Public Service Ads — Disruptive innovation opportunity to create interactive PSAs that encourage viewer participation and provoke a meaningful response.
Industry Implications
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Advertising — Advertising agencies can explore new ways to leverage creative strategies and technologies for impactful social responsibility campaigns.
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Health and Wellness — Health organizations and wellness brands can collaborate with advertising agencies to develop compelling anti-smoking campaigns targeting young audiences.
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Entertainment — Entertainment industry can contribute by incorporating anti-smoking messages into popular media like movies, TV shows, and music to influence youth behavior.
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