Roy Castle Lung Cancer Foundation Shows Stark Reality

 - Apr 4, 2009   Updated: Jun 12 2011
References: & arabaquarius.blogspot
We've seen our fair share of anti-smoking ads and PSAs, but this abstract ad by the Roy Castle Lung Cancer Foundation drives the point home without even using written copy.

The ad simply uses a hospital bed that evokes the style and colors of a cigarette.

The message is quite clear: Smoking is a sure path to lung cancer and death.

Implications - The witty ad was created by CHI&Partners in London, UK. The photographer for this simple yet shocking advertisement is 'Stock' and the woman who designed the cigarette-looking hospital bed is Kylie McLean. The creative director, Ewan Paterson and the art director, Dave Masterman worked together along with their coworkers to create an ad that speaks volumes.