Cigarette packs are about to get a lot more macabre and depressing if the new FDA Cigarette Package Warnings are implemented. The FDA has been designing new and more visually engaging warnings that explicitly advertise the negative health effects of smoking.
The FDA Cigarette Package Warnings range from clever to downright disgusting, with each one being incredibly effective in its own way. Smokers, you've been warned.
Implications - I think that the new FDA cigarette package warnings really demonstrate the power that good visual communication can have in terms of changing people's opinions. This a compelling ad that makes me glad I do not smoke.