This 'Antismoke Pack' cigarette pack design by R.J. Reynolds turns the cardboard carton into a mini-casket. This subversive packaging creation reminds smokers of the dangers associated with cigarettes each time they reach for one to light up.
Check out more images of the 'Antismoke Pack' by R.J. Reynolds above, and keep clicking for more features that focus on cigarette packs and smoking. Smokers: Does this design inspire you to kick the habit?
Implications - The idea and design of the 'Antismoke Pack' shows what can happen when a talented artist like R.J. Reynolds decides to tackle a controversial subject from an artistic angle. He makes his statement without being overbearing, and that is where the beauty lies in this carton. Enjoy this brazen example of creative freedom.