These artistic anti-smoking posters are part of a series called 'Smoking Kill' by Khalil Damak. Each image shows the dangerous relationship between cigarette smoke and a smoker's health by depicting the smoke as a sinister skull.
The most disturbing images in 'Smoking Kill' by Khalil Damak, however, are the first and the third ones, in which a pregnant woman is smoking and a baby is coughing up smoke.
Implications - With society so saturated with advertisements, consumers have become desensitized to their images and are less affected by their messages. These customers are now drawn to advertisements which contain shocking graphic imagery and that are memorable. Companies can keep these elements in mind when devising marketing strategies and attempting to appeal to their target markets.