Bestbuy has put a recycled billboard in New York's Times Square as a part of its e-recycle program known as Greener Together. Any electronic televisions, VCR, DVD players, cell phones, desktops, laptops etc. are accepted by BestBuy except for a few items like hard drives, refrigerators and air-conditioners.
The billboard consists of letters made up of used electronic gadgets that will be recycled later.
Implications - In today's consumer culture, many North Americans are interested in knowing the environmental record of the companies they patronize. Corporations can benefit from this newfound consumer desire for knowledge of companies who support strong eco-initiatives by creating ad campaigns that explicitly showcase their support of environmental causes.
More Stats +/-
34 Billboards That Slap You Silly With Creativity
41 Unique Billboards That Push the Advertising Envelope
Top 50 Creative Billboards and Outdoor Ads in 2009
Photos Made of Real Grass