Bestbuy has put a recycled billboard in New York's Times Square as a part of its e-recycle program known as Greener Together. Any electronic televisions, VCR, DVD players, cell phones, desktops, laptops etc. are accepted by BestBuy except for a few items like hard drives, refrigerators and air-conditioners.
The billboard consists of letters made up of used electronic gadgets that will be recycled later.
Implications - In today's consumer culture, many North Americans are interested in knowing the environmental record of the companies they patronize. Corporations can benefit from this newfound consumer desire for knowledge of companies who support strong eco-initiatives by creating ad campaigns that explicitly showcase their support of environmental causes.
Key Themes Behind This Trend
- Eco-friendly Advertising
- Opportunity for companies to utilize recycled materials in billboards and ad campaigns to showcase their commitment to environmental causes.
- Consumer Demand for Sustainability
- Growing interest among consumers in supporting companies with strong eco-initiatives, creating a need for businesses to demonstrate their environmental efforts.
- E-recycling Programs
- Increasing adoption of e-recycle programs by companies like BestBuy to encourage the recycling of electronic devices and reduce electronic waste.
Where This Applies
- Advertising and Marketing
- The advertising industry can innovate by incorporating sustainable practices such as utilizing recycled materials in their campaigns.
- Consumer Electronics
- The consumer electronics industry can explore opportunities to further promote and incentivize e-recycling initiatives to address electronic waste.
- Retail
- Retailers can seize the opportunity to showcase their commitment to sustainability by partnering with e-recycle programs and promoting eco-friendly advertising.
