These green and grassy innovations are eye-catching and inspired by nature. Often striking in appearance, these finds range from looking comfortable to downright weird.
Grass, as a multifunctional material has been creeping its way into fashion, furniture and more. A natural pairing for eco-friendly statement products, grassy imagery is a natural fit for publicity stunts related to sustainability.
One of the most subversive uses for grass is referred to as "mowing graffiti" -- a phenomenon in which people strategically cut grass to spell out a message (some of which can be very daring).
This organic material is bound to keep popping up in places outside of the lawn.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 91%
Freshness 8%
