If you've got a large yard, the Viking LMow campaign's lawn mower insults will probably not tempt you off of the couch. The robotic grass-cutter offers homeowners a break from the tedious task of grooming the garden by navigating around the properties' physical features and obstacles.
Perhaps not talented enough to actually spell anything, the convenient machine in these ads does not hold back on abusive name-calling, spitting out cut tracks of grass in the form of "Slacker," "Couch Potato" and "Lazy Sod" (it tells jokes too!).
These witty Publicis Conseil tactics surely speak for the product in a way it cannot for itself on the shelf. Appealing both to folks who put in the effort for yard work and those who avoid it, the Viking LMow campaign will surely spell out sales.