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22 Witty Ad Techniques

From Witty Feminist Beer Ads to Laundered Granny Campaigns

— July 5, 2013 — Marketing
Capturing a consumer's attention through a print ad or 30-second commercial is not an easy task, but these witty ad techniques are utilizing humor and sarcasm as a way to draw in new viewers.

While some marketers choose to go the simple route by showcasing a product as it is, consumers seem to remember ads more when it appears as if deeper thought was put into the process, and these witty ad campaigns will certainly make people laugh with their cleverly thought-out concepts. Adding a comical and sarcastic element to a campaign serves to interact and engage with viewers on a more imaginative level, allowing them to follow along and become more invested in the piece.

From carefree rum commercials to candid cellphone campaigns, these witty ad techniques will definitely put a smile on anyone who sees them.
4.5
Score
Popularity
Activity
Freshness
22
Witty Excrement Wordplay Ads
Witty Excrement Wordplay Ads
The Kmart 'Ship My Pants' Commercial Sounds Dangerously Dirty
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21
Candid Cellphone Campaigns
Candid Cellphone Campaigns
The T-Mobile UK Parking Ticket Teaser Charges Innocent Autoists
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20
Witty Carefree Rum Commercials
Witty Carefree Rum Commercials
This Cruzan Rum Ad Reminds Adults to Slow Down and Take It All In
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19
Athlete-Endorsed Airlines
Athlete-Endorsed Airlines
Kobe and Messi Cause Conflict in Turkish Airlines Commercial
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18
Computer Shortcut Epoxy Ads
Computer Shortcut Epoxy Ads
The Ramasil Unigota Glue Campaign Lets You Undo
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17
Witty Water Giveaways
Witty Water Giveaways
The 'Get Tappy' Ad Campaign Promotes Toronto's Free Resources
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16
Witty Higher Education Advertisements
Witty Higher Education Advertisements
The University of San Francisco Marketing is Down to Earth
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15
Witty Payback Ads
Witty Payback Ads
The Marom Musical Instruments 'Ex-Wife' Ad is Evil Genius
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14
Friendship-Testing Beer Ads
Friendship-Testing Beer Ads
This Carlsberg Commercial Puts Friendships to the Test
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13
Subtly Sultry Bun Ads
Subtly Sultry Bun Ads
The BK Whopper Ads are Hilariously Cheeky
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12
Firecracker Flowers
Firecracker Flowers
Meissen Porcelain Ad Campaign Claims Eternal Beauty
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11
Heads-Up Hearing Aid Ads
Heads-Up Hearing Aid Ads
These Connect Hearing May 2011 Ads Will Have You Watching Your Back
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10
Clever Problem-Solving Campaigns
Clever Problem-Solving Campaigns
The MADS Creative Thinking Courses Ads Use Awards as Tools
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9
Abusive Lawn Mower Ads
Abusive Lawn Mower Ads
The Viking LMow Campaign Makes the Handyman a Couch Potato
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8
Witty Festival Flyers
Witty Festival Flyers
The Homework Posters are Design With Humor to Attract the Public's Attention
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7
Witty Retro-Inspired Typography
Witty Retro-Inspired Typography
Like Minded Studio Goes Old-School with These Ironic Ads
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6
Coffee Container Lingerie Ads
Coffee Container Lingerie Ads
The 'Which Cup Size Are You?' Campaign Covertly Puts Bras on Women
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5
Jaw-Growing Gum Ads
Jaw-Growing Gum Ads
The Stimorol Infinity Gum Campaign Never Loses Flavor
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4
Quacky Narrativography
Quacky Narrativography
Gregor Collienne's Photography is Clever and Witty
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3
Witty Feminist Beer Ads
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
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2
Uncomfortably Hot Ad Campaigns
Uncomfortably Hot Ad Campaigns
LG 'Cool Down Quickly' Ads Show Off Jet Cool Technology
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1
Laundered Granny Campaigns
Laundered Granny Campaigns
These Vernel Max Ads Enfold You in Comfortable Clothing
<