Turkish Airlines has come up with a clever way to appeal to a mass audience by pinning NBA superstar Kobe Bryant against soccer legend Lionel Messi.
The witty commercial features a young boy who is conflicted between choosing between Kobe or Messi. Frame by frame the athletes one up each other and the child is perplexed. The commercial ends with a flight attendant offering the child an ice cream and the kid, along with Bryant and Messi cave and agree on one thing, indulging in some of the frozen treat. The commercial uses humor, healthy competition and exhibits the airline's excellent service. It is smart to utilize the athletes' fame and a child to attract families and fans alike.
The Turkish Airlines commercial hits it on the mark and scores big with viewers.
Key Themes Behind This Trend
- Celebrity-endorsed Advertising
- Brands can leverage the fame and popularity of celebrities to effectively promote their products and services.
- Competitive Marketing
- Creating healthy competition between two high-profile figures can capture the attention and interest of a wide audience.
- Humor in Advertising
- Using humor in commercials can engage viewers and leave a lasting positive impression.
Where This Applies
- Airline Industry
- Airlines can explore partnerships with celebrities to boost brand visibility and attract a larger customer base.
- Sports Industry
- Athletes can expand their endorsement opportunities by collaborating with non-sports brands, such as airlines.
- Marketing and Advertising Industry
- Agencies can focus on developing creative and humorous campaigns that resonate with consumers and drive brand awareness.
