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Jaw-Growing Gum Ads

The Stimorol Infinity Gum Campaign Never Loses Flavor

— March 12, 2011 — Marketing
The problem with a lot of chewing gum brands is their tendency to become flavorless quite quickly, but the Stimorol Infinity Gum campaign suggests the savor within each minty slice is there to stay.

The Ogilvy advertising agency of Cape Town, South Africa designed these three print ads and the quirky commercial. The prints each snap a portrait of a person chewing the breath-freshening treat, and allude to the likelihood that each one has been chowing down for quite a while. Having enhanced the muscles around their mouths and jaws to the point of unnatural expansion, the subject of each ad seems to wonder when the taste will finally disappear.

The witty video takes a different approach, in which a young man experiences occurrences within the grocery store that go "on and on," repeating themselves, just as the flavor of the snack is constantly renewed. The Stimorol Infinity Gum campaign is executed cleverly with the perfect balance of charming simplicity.
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