The Australia-based organization 'Astralis Esports' has signed a two-year partnership with the chewing gum brand 'Stimorol.' With the campaign slogan "dare to shoot for the stars," the two companies have committed to hosting a variety of events from digital and physical experiences to exclusive content distribution ventures. One example of the upcoming physical experiences is the 'Astralis Nexus,' an upcoming gaming facility in Copenhagen, Denmark.
This location will be opened with the gaming sector expertise of Astralis and the Denmark market expertise of Stimorol. The remainder of the events and experiences have yet to be announced, but the companies have expressed excitement about the upcoming ventures. Astralis hopes that this partnership can bring joy to its fans, and has explicitly expressed that this partnership is "more than the logo exposure on a jersey."
Image Credit: Astralis, Stimorol
Key Themes Behind This Trend
- Esports Collaborations with Consumer Brands
- Collaborations between eSports organizations and consumer brands to create digital and physical experiences for fans.
- Exclusive Content Distribution in Esports
- eSports organizations partnering with consumer brands for exclusive content distribution.
- Gaming Facility Collaborations
- eSports organizations partnering with consumer brands to create gaming facilities.
Where This Applies
- Gaming and Esports
- The gaming and eSports industry, where collaborations with consumer brands could lead to new and innovative gaming experiences.
- Consumer Goods
- The consumer goods industry, where partnering with eSports organizations can lead to new marketing strategies for products.
- Location-based Entertainment
- The location-based entertainment industry, where collaborations between eSports organizations and consumer brands can lead to new experiential entertainment options for customers.
