Grooming product brand Gillette has recently entered into a partnership with Central European esports organization Enterprise Esports. Gillette's logo will be prominently featured on Enterprise Esports' jerseys to signify the partnership, providing the brand with visible exposure within the esports community.
To maximize the benefits of the deal, Gillette plans to engage with Enterprise Esports influencers, leveraging their reach for joint promotions and content creation. This includes partnerships with five influencers associated with Enterprise Esports, spanning platforms like TikTok, Instagram, and Twitch.
By collaborating with Enterprise Esports, Gillette hopes to recruit a more diverse customer base that includes gamers.
“In gaming, just like in other sports, it’s essential for players to look and feel their best while playing, as it directly affects their performance. We are excited to contribute to this essential feeling for success in gaming. We share similar values with Enterprise Esports and are pleased to establish such a partnership," said Jakub Grabmüller, Senior Brand Manager at Gillette.
Image Credit: Gillette
Key Themes Behind This Trend
- Esports Sponsorships
- Gillette's partnership with Enterprise Esports highlights the growing trend of grooming brands sponsoring esports organizations for increased visibility and brand exposure.
- Influencer Collaborations
- By engaging with Enterprise Esports influencers on platforms like TikTok, Instagram, and Twitch, Gillette recognizes the trend of leveraging influencer reach for joint promotions and content creation.
- Expansion Into Gaming Community
- Through the partnership with Enterprise Esports, Gillette aims to tap into the trend of targeting the gaming community to recruit a more diverse customer base.
Where This Applies
- Grooming Products
- Gillette's collaboration with Enterprise Esports showcases opportunities for grooming brands to enter the esports industry and position themselves in front of a new audience.
- Esports
- The partnership between Gillette and Enterprise Esports demonstrates the potential for esports organizations to attract sponsorships from non-traditional industries, such as grooming.
- Influencer Marketing
- Gillette's approach of partnering with Enterprise Esports influencers across various platforms underscores the potential for influencer collaborations to drive brand awareness and engagement.
