Skincare-Inspired Chocolates

Cadbury Dairy Milk Watermelon Chocolate Block is MCoBeauty-Approved

Skincare and confectionery are colliding with the new Cadbury Dairy Milk Watermelon Chocolate Block that has been developed through a partnership with MCoBeauty for a skincare-inspired treat experience. The chocolate bar consists of Cadbury Dairy Milk chocolate paired with a watermelon-flavored fondant filling as a nod to the MCoBeauty Watermelon Glow skincare range. The chocolate has also been announced alongside MCoBeauty's range of Cadbury-inspired cosmetics including a lip peptide treatment, eyeshadow palette and more.

The Cadbury Dairy Milk Watermelon Chocolate Block alongside the Cadbury-inspired MCoBeauty products are being launched in Australia exclusively at Woolworths. The collaboration has already garnered viral popularity from consumers on social media platforms like Instagram and TikTok where its unexpected combinational nature has captured the attention of skincare and snack fans alike.

SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 11%
Activity 11%
Freshness 100%