Who doesn't love that fresh out of the dryer feeling of fabric on his skin? These Vernel Max ads describe this very sensation in a clever and very comical way.
Old aunt Agatha and your coworker Mr. Tarek just couldn't wait to jump into their everyday attire, because it looks like today they used this particular brand of fabric softener. Boasting "unbelievably soft clothes," this campaign literally places its wearers into fleecy folded laundry before it has even been put away in the wardrobe.
The two pictures created in this pair of print ads are a witty fusion of clean clothing with heads popping out of the collars. These Vernel Max ads by DDB advertising are so astutely composed that even the pile of folded garments presented even comes with shoes beneath.