The TurfBeetle is an awesome idea for innovative marketing and advertising. The TurfBeetle is literally a Volkswagen Beetle outfitted with a substantial amount of grass covering the entire exterior of the car.
The Beetle is advertising the company Dream Turf, who can turn your lawn into a beautiful and lush grassy haven. I'm not sure how the TurfBeetle can survive on the streets for more then a week without being watered. What an inventive way to get your business some advertising!