Inspired by the sterling silver trophy awarded to the annual winner of the Super Bowl, lawn care company TruGreen launched the Ultimate Game Day Kit with an exclusive Lawnbardi Trophy.
TruGreen is the Official Lawn Care Treatment Provider of the PGA TOUR as well as Minor League Baseball, and services stadiums, national monuments and iconic landmarks across America. This lawn care kit includes trusted care solutions like Grass Stain Remover, Lawn Safe Turf Paint, Field Marker Cones to mark areas of celebration, plus the Official Lawn of the Turkey Bowl Flag and a TruGreen Turkey Bowl Playbook.
On social media, fans have a shot at winning the coveted kit and the Lawnbardi Trophy, when they comment to enter to win an Unofficial Turkey Bowl package.
What Makes This Trend Stand Out
- Interactive Lawn Care Experiences
- The development of themed lawn care kits with exclusive memorabilia invites consumers to engage more deeply with lawn maintenance.
- Social Media-driven Contests
- The opportunity for fans to win unique lawn care kits through social media contests fuels consumer engagement and brand loyalty.
- Sports-themed Lawn Accessories
- Offering sports-themed lawn accessories like the Lawnbardi Trophy creates a niche market for sporting event-inspired home and garden products.
Sectors Adopting This
- Lawn Care Solutions
- Integrating exclusive memorabilia and themed accessories into care kits can redefine traditional lawn care products.
- Sports Merchandise
- Sports merchandise companies can explore partnerships with lawn care brands to create limited edition, event-themed products.
- Social Media Marketing
- Brands leveraging interactive contests on social media platforms can significantly enhance customer engagement and product visibility.
