Floral Floor Coverings

Add Some Green to Your Living Space with the Garden Rug

Most love the sensation of soft, almost damp grass beneath bare feet, so why not grow a Garden Rug and place it at your bedside. Each morning, you'll be greeted with the familiar feeling of green grass between your toes.

Before you kick back and languish in the natural splendor of your new house, you'll have to do some contracting. Though a green thumb isn't necessary to foster and raise the Garden Rug, it might help. Developed by Pia Wustenberg, a German designer stationed in England, the carpet is made from a felt-like, organic material whose properties allow moss colonies to germinate and spread. Because the process is entirely controlled, the Garden Rug will at first remain grey and bleak, but the seeds will eventually begin to flower, leaving a beautiful design of grass spiraling along your floor.

Living Floor Coverings
Design and create floor coverings made with organic materials that embrace the concept of blending nature with interior design.
Biophilic Interiors
Create indoor spaces that incorporate natural elements, such as plants, moss, and other organic materials to improve air quality and provide a connection with nature.
Green Living
Encourage sustainable living through the incorporation of innovative and natural materials into everyday products and designs.

Who This Affects Most

Interior Design
This industry could take advantage of the trend by incorporating organic materials into their designs, improving indoor air quality while creating aesthetically pleasing spaces.
Home and Garden
This industry could incorporate the Garden Rug into their product offerings, appealing to customers who want to bring natural elements into their living space.
Sustainability
This trend could become part of the sustainability movement and inspire businesses to create innovative green products, such as the Garden Rug, that improve the connection between humans and the environment.
SCORE
2.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 49%
Freshness 8%

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