Snøhetta and Ege Carpets Design the MATTER Collection
Amy Duong — August 29, 2025 — Art & Design
References: snohetta.prezly
The MATTER Collection of flat-woven carpets brings generative design into soft furnishings, merging algorithmic randomness with traditional Scandinavian craft. Snøhetta creates it in collaboration with Ege Carpets; each rug is generated by code and woven as a unique landscape in recycled yarn. As project lead Francesca Giulia Poli explains, “From code to pixel, pixel to thread, and thread to carpet, each step was an exploration of how micro‑scale decisions could shape the overall feel of a space.”
Crafted using Ege’s advanced flatweave technology, the collection resists repetition by honoring natural unpredictability. Two palettes—one muted beige and gray, the other saturated blues and greens—offer versatility while maintaining cohesion. The materials and process support sustainability through waste minimization and durability, with each carpet offering subtle shifts in pattern as one moves through a room. Matter rugs act as living surfaces, weaving together digital precision, material responsibility, and spatial depth.
Image Credit: Snohetta, Ege Carpets
Crafted using Ege’s advanced flatweave technology, the collection resists repetition by honoring natural unpredictability. Two palettes—one muted beige and gray, the other saturated blues and greens—offer versatility while maintaining cohesion. The materials and process support sustainability through waste minimization and durability, with each carpet offering subtle shifts in pattern as one moves through a room. Matter rugs act as living surfaces, weaving together digital precision, material responsibility, and spatial depth.
Image Credit: Snohetta, Ege Carpets
Trend Themes
1. Algorithmic Design Aesthetics - The integration of algorithmic randomness in carpet design embraces the interplay between technology and artistry, creating unique pieces that challenge conventional mass production.
2. Sustainable Soft Furnishings - By utilizing recycled yarn and waste-minimizing processes, the MATTER collection exemplifies a shift towards environmentally responsible practices in the home textiles industry.
3. Dynamic Spatial Experiences - With carpets that alter their appearance as observers move through a room, this concept enhances spatial interactions by blending traditional craftsmanship with modern technology.
Industry Implications
1. Home Textiles - The MATTER collection's focus on material responsibility and innovation highlights opportunities for new developments in textiles that merge tradition with cutting-edge technology.
2. Interior Design - Interior spaces can redefine aesthetic possibilities by incorporating unique elements like dynamic, algorithmically designed rugs that offer changing visual effects.
3. Sustainable Manufacturing - New manufacturing approaches in the carpet industry are exemplified by the use of recycled materials and advanced techniques that address sustainability without sacrificing design quality.
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