To demonstrate the quality slicing properties of their hobby razor blades, advertiser Martor Solingen of Germany installed a razor blade-shaped billboard with sliced pigeons strewn on the ground below.
The pigeons were fake, but since pigeons have a reputation for perching atop outdoor displays, their use cut to the heart of the assertion that Martor Soligen razor blades are sharp.
In case the pigeons weren’t convincing enough, the company placed sliced fake rocks below the sign in a second messaging effort.
Agency: Venividi, Forst an der Weinstrasse, Germany
Key Themes Behind This Trend
- Outdoor Advertising
- Companies can use creative and attention-grabbing outdoor billboards to promote their products and make a statement in the advertising world.
- Marketing Stunts
- Using clever and unusual marketing methods can help companies generate buzz around their products and services.
- Product Demonstration
- Creative product demonstrations can effectively highlight the quality and unique features of a company's products.
Where This Applies
- Advertising
- Advertising agencies can create innovative and engaging campaigns for their clients using unique outdoor advertising methods.
- Consumer Goods
- Manufacturers of consumer goods can benefit from using creative product demonstrations to highlight the quality of their products.
- Marketing
- Marketing firms can assist companies in developing creative marketing stunts to generate buzz and increase brand awareness.
