The Olympus Pen Camera Campaign Shows Some Big Love
Holger Mohr — June 1, 2010 — Marketing
References: olympus.eu & meetinx.de
One year ago Olympus made the spectacular 'Giant Pen' campaign to celebrate their 50th anniversary where they used 60,000 pictures to make a stop motion movie.
Now they have come out with a new spectacular campaign for their Olympus Pen camera made up of 355 pictures printed onto billboard-sized posters. Each picture was fixed in the streets and shot repeatedly to create a dazzling stop motion effect. And what were all of the pictures shot with? The Olympus Pen camera, of course.
Now they have come out with a new spectacular campaign for their Olympus Pen camera made up of 355 pictures printed onto billboard-sized posters. Each picture was fixed in the streets and shot repeatedly to create a dazzling stop motion effect. And what were all of the pictures shot with? The Olympus Pen camera, of course.
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