One year ago Olympus made the spectacular 'Giant Pen' campaign to celebrate their 50th anniversary where they used 60,000 pictures to make a stop motion movie.
Now they have come out with a new spectacular campaign for their Olympus Pen camera made up of 355 pictures printed onto billboard-sized posters. Each picture was fixed in the streets and shot repeatedly to create a dazzling stop motion effect. And what were all of the pictures shot with? The Olympus Pen camera, of course.
Key Themes Behind This Trend
- Stop Motion Advertising
- Incorporate stop motion animation techniques into new advertising campaigns.
- Printed-photography Billboards
- Experiment with printing photographs onto billboard-sized posters for an attention-grabbing effect.
- Branded Photography Equipment
- Design and market branded photography equipment for use in stop motion advertising campaigns.
Where This Applies
- Advertising
- Opportunities to incorporate new and creative advertising techniques into various industries using stop motion technology.
- Photography
- Experiment with new and innovative printing techniques for billboard-sized photographs and branded advertising photography equipment.
- Marketing
- Explore ways to integrate creativeness and innovation into marketing campaigns through highly-customized stop motion advertising campaigns.
