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18 Edible Marketing Examples

From Pizza Dough Posters to Baked Business Cards

— July 7, 2015 — Lifestyle
As a consumer, being bombarded with advertising isn't always easy to stomach, but these examples of edible marketing are much more palatable and pleasing to the senses. Billboards made out of cake, business cards that double as cookies and pizza posters made from real dough are just a few of the ways that food products are being used to advertise themselves.

One of the quirkiest examples of food used as a marketing tool comes from Dole. Two years in a row, the brand created bananas to give out at the end of a Tokyo marathon, embedded with QR codes, finish times, GPS capabilities and LED displays.

Some of the more indulgent examples of edible marketing with desserts include Mr Kipling's 'Life is Better with Cake' billboard and SureSlim's chocolate flyers.
6.9
Score
Popularity
Activity
Freshness
18
Edible Anti-Smoking Papers
Edible Anti-Smoking Papers
Nicotine-Scented Paper Boosted BemSer's Anti-Smoking Program
<
17
Health-Endorsing Chocolate Flyers
Health-Endorsing Chocolate Flyers
'SureSlim' Distributed Chocolate Flyers to Increase Registration
<
16
Edible Landmark Pastries
Edible Landmark Pastries
These Pastry Sculptures Mark the Launch of the Pastry Paradise App
<
15
Fitness-Tracking Bananas
Fitness-Tracking Bananas
Dole Japan's Race-Monitoring Edible Wearable Stunt is Very Unusual
<
14
Edible Earplug Ads
Edible Earplug Ads
The Debaser Rock Club Print Promotes Dinner and Decibels
<
13
Edible Banana Trophies
Edible Banana Trophies
Dole Rewards Marathon Runners with a Unique Trophy Design
<
12
Pizza Dough Posters
Pizza Dough Posters
Domino's 'Posteros' Crust Food Pizza Rises Above the Rest
<
11
Coffee-Holding Cookies
Coffee-Holding Cookies
The KFC Edible Cup Marks the Debut of the Brand's Java in the UK
<
10
Chewy Business Card Alternatives
Chewy Business Card Alternatives
These Beef Jerky Business Cards Come From Company ‘Meat Car
<
9
Edible Keyboard Ads
Edible Keyboard Ads
Musical Stop Motion Ads From do bem Promote Acai Juice
<
8
Soda Fountain Billboards
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
<
7
Digitally-Encoded Desserts
Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
<
6
Edible Cake Billboards
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
<
5
Edible Burger Packaging
Edible Burger Packaging
Bob's Burger Chain in Brazil Releases Edible Paper
<
4
Sweet Scan-Able Cookies
Sweet Scan-Able Cookies
The RedPepper Oreo QR Code is Technology You Can Lick
<
3
Edible Cheesy Billboards
Edible Cheesy Billboards
The Prudence Staite Virgin Mobile Campaign Uses 10 Types of Cheese
<
2
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
<
1
Baked Business Cards
Baked Business Cards
Cookie Business Cards aren't Meant to be Dipped in Milk
<