As part of its campaign to prove that 'Life is Better with Cake,' Mr Kipling set up a giant billboard ad, made almost entirely with cake. The billboard reiterates this message and the tasty-looking billboard is made up like a mosaic, with lots of colorful cake squares.
But rather than just letting all that delicious cake go to waste, Mr Kipling is tying it to social media by sending out tweets that encourage all cake lovers to stop by and grab a bite. The billboard will be taken apart piece by piece as the squares of cake are handed out to hungry Londoners—it's a wonder that the billboard even went went up without lines forming around it. Although, the billboard is pretty sizeable, so there's plenty of cake to go around.
Why This Trend Is Growing
- Edible Billboards
- Disruptive innovation opportunity: Creating edible billboards that not only serve as advertising but also provide a unique and engaging experience for consumers.
- Interactive Advertising
- Disruptive innovation opportunity: Incorporating social media into billboard campaigns to encourage consumer engagement and create buzz around a brand or product.
- Food Waste Reduction
- Disruptive innovation opportunity: Utilizing creative strategies, such as turning billboards into edible installations, to reduce food waste and promote sustainability.
Industries Being Reshaped
- Outdoor Advertising
- Disruptive innovation opportunity: Introducing edible billboards as an innovative form of outdoor advertising that captures attention and drives consumer interaction.
- Food and Beverage
- Disruptive innovation opportunity: Incorporating edible components into advertising campaigns and packaging to create a unique and memorable brand experience.
- Social Media Marketing
- Disruptive innovation opportunity: Utilizing social media platforms to amplify the reach and impact of interactive advertising campaigns, such as edible billboards.
