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Edible Keyboard Ads

Musical Stop Motion Ads From do bem Promote Acai Juice

— September 22, 2009 — Pop Culture
Brazilian juice company, do bem has released a new ad for their acai juice. The ad was created for do bem by Hardcuore with art direction and animation by Breno Pineschi and Rafael Cazes.

The do bem ad features animated chocolate and vanilla wafers accompanied by various other snacks and desk stationery items transforming into a small keyboard on which a pair of hands plays a remix of Carrapicho’s ‘Tic Tic Tac.'

How the commercial relates to juice is unclear (although, there is somehow a random glass of what can be assumed is the do bem acai juice that does find its way to a bird) but the colorful and playful commercial does create a bizarre and adorable scene.
Trend Themes
1. Stop Motion Advertising - Opportunity for brands to create unique and visually engaging ads using stop motion animation techniques.
2. Branded Entertainment - Potential for companies to incorporate playful and entertaining elements into their advertisements to capture consumers' attention and create memorable experiences.
3. Creative Product Integration - Companies can explore innovative ways to seamlessly incorporate their products into advertisements, even in unconventional contexts.
Industry Implications
1. Food and Beverage - Food and beverage brands can leverage creative advertising techniques to stand out in a competitive market and attract consumers.
2. Marketing and Advertising - The marketing and advertising industry can embrace unconventional approaches to create impactful and memorable campaigns for their clients.
3. Technology and Electronics - Opportunity for technology and electronics companies to explore interactive and visually captivating advertising methods to showcase their products.
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