Although the tag line for the Prudence Staite Virgin Mobile campaign reads, 'Super Speedy Broadband,' I think it should be changed to, 'Super Cheesy Broadband.' The first one may make more sense in regards to business, but the second will quell any doubts that this billboard is in fact made out of cheese and is edible.
The company enlisted the famous food artist Prudence Staite to create this one-of-a-kind ad. She is known for her Robert Pattinson chocolate bust as well as a number of other art pieces. The Prudence Staite Virgin Mobile, however, is something else all together. According to Neatorama, it took her assistants eight days "to make this advertisement out of 10 types of British cheese."